Today, when you walk down the cereal isle at the grocery store, you have what feels like an infinite number of choices. But, it wasn't always this way.
Over time, marketing changed everything. The customers voted with their dollars. Your average box of oats suddenly becomes boring and bland when it's shelved next to more colorful, more interesting, and with extra marshmallows cereal.
In business, it's no longer safe to just be oats. Buyers have too many options. The connection from your brand to your customers has to be genuine and personal. And, if you really want to keep customers coming back, if you want lines down the block, you will make the experience of doing business with you memorable and remarkable.
Grocery store, ice cream shop, cereal, dentist, airline, the product or service doesn't really matter, what's important is that customers have more options today than yesterday. And when given the choice between oats and remarkable, customers will choose remarkable every time.
When you make your business your art, you become more remarkable. There is no one else like you. You stand alone, above the other boxes on the shelf and you sell more than the just your products. You represent an idea.
Don't settle for oats. Be remarkable.