Out Of Love

Posted on by Brian Hertzog

When a company makes a product, we as the consumer instantly know if it was made to make a profit, or if it was made out of love.  Ultimately all products are sold to make profit, but not all products are created with profit as their motif.  For example, compare Dove brand soap to the local artisan soap you find at the farmers market.  Dove soap costs less than half of what fancy art soap costs, yet people still like to buy soap made with love.

Not all products are commodities, not even soap.  Every product can be made with love, purpose, and meaning.  There's nothing wrong with making emotionless products, just don't expect to fool your customers with marketing.  We know.  We know when a smile is fake.  We know when an apology is hollow.  We certainly know when big brands pretend to be something they're not.

I guess the point is, if I had a choice between making commodities or making products out of love, I'd choose love.  Because we don't remember things without emotion.  Our feelings are at the core of our interaction with the world, and shutting them off to make an extra buck seems like a crime.  No one will remember how much money you make, people will remember you for what you do.  Focus on making products out of love and your legacy will remain.

Love is unique.  It's one of a kind.  It's why we're here.  And it's what we're here to do--make things out of love.  Write with passion, sing with sadness, design with inspiration, whatever it is, do it with purpose and meaning.  It might take longer, may be harder, but one things for sure, it will certainly be worth the effort.  Not only will the customer know, you will know.  Make things out of love and that's all anyone can ever ask.

Subscribe vs Publish

Posted on by Brian Hertzog

Subscriber or publisher? Do you consume or do you create? Do you do both? Do you hae balance?

We're constantly being bombarded by media from all directions. It's like walking through a minefield in snowshoes, interacting with content is unavoidable. No matter how hard we try, and you have to try very hard (tin-foil hat hard), it's inevitable that at some point today, we will see an ad, read a blog, watch the latest trending craze on YouTube, check Reddit, check Facebook, check our Twitter feed, check Reddit again.

We're all consumers. And we don't have to try very hard to get what we crave today. But consuming isn't the same as subscribing. Subscribing implies trust, an investment, a commitment.

Do not oversubscribe. Be selective with the content you trust. Only when you are super selective with your content can you see and fill the gaps. Publishers fill the gaps.

When you publish, you articulate your own thoughts as an act of brave, vulnerable, unselfishness.  Here are my thoughts! Here is my wisdom! If it helps, great, if not, thats ok too!  Because when you start, you publish for an audience of one. You fill the gaps you see in the world.

We can no longer hide from content. It subtly or not so subtly touches our lives from the moment we wake to the moment we rest our head on our pillow and check our email, Twitter, and Reddit one final time before bed. We decide our position, our place, our team.

Our thoughts deserve an opportunity to fill the gaps, even our own. I hit publish because I believe the more we share, the more value we add to the minefield of media. And maybe, our minefields will one day become more like goldmines.

Subscribe or publish? What's your position, your place, your team? Where are your gaps?  Go.  Fill them.

Worth Waiting For

Posted on by Brian Hertzog

People will wait for value.  Don't rush.  Focus on quality.  We are willing to wait.  If we value time, the more value you give, the more time we will invest.

Don't wimp out.  No need to feel bad about making your audience wait.  Just give them something worth waiting for.